考慮具體的市場需求和目標人群接受習慣挖掘潛在資源,善于變通和創(chuàng)新,有創(chuàng)意性地為商業(yè)品牌命名,才能使品牌正大光明、發(fā)揚光大。

      給商業(yè)品牌取一個好的名字,除了上面所提到的立勢、醒勢、取勢、審勢、預勢、借勢和溶勢這【品牌七勢命名法】,還可以從其他角度去思考,在此不再贅述。

      我認為,商業(yè)品牌的命名要求有“五好之說”:

      首先要“好聽”,品牌名稱一聽起來感覺就很舒服,不會產(chǎn)生內(nèi)心抵觸;

      其次是“好讀”,品牌名稱朗朗上口、字正腔圓,有抑揚頓挫的語言美感;

     第三是“好記”, logo設(shè)計簡潔明快、易于傳播,最好與產(chǎn)品或服務有一定關(guān)聯(lián);

     第四是“好意”, logo設(shè)計賦予功利性很強的商業(yè)品牌以良性感知、美好印象;

    最后是“好看”,品牌名稱要易于視覺表達,可以讓設(shè)計更加醒目!

    品牌之聽覺體驗,作為商業(yè)品牌的第一筆無形資產(chǎn)的建立,至關(guān)重要!

    無論如何,請珍惜品牌的這第一筆財富!

      Considering the specific market demand and the acceptance habits of the target group, we should excavate the potential resources, be good at flexibility and innovation, and creatively name the commercial brand, so as to make the brand bright and carry forward.

     To give a good name to a commercial brand, we can think about it from other angles besides the above-mentioned seven brand naming methods: standing, awakening, taking, examining, anticipating, borrowing and dissolving.

      In my opinion, the naming of commercial brands requires "Five Virtues":

    First of all, it should be pleasant to listen to. The brand name is very comfortable to listen to and will not produce inner conflict;

    Secondly, it is easy to read. The brand name is catchy, and has the beauty of language;

    The third is "easy to remember". The logo design is simple, clear and easy to spread. It is best to have a certain connection with products or services;

     The fourth is "good intention", logo design gives a strong utilitarian commercial brand a good sense and a good impression;

     The last is "good-looking". The brand name should be easy to express visually, which can make the design more eye-catching!

      The auditory experience of a brand, as the first intangible asset of a commercial brand, is very important!

     Anyway, please cherish the first wealth of the brand!